1. souse, n.5: 3. A drunkard. slang (chiefly U.S.). (OED)
  2. white souse, n.1: A blog for literature, politics, science, and the occasional cocktail.

Wednesday, April 1, 2009

Rogue Ale Brewery Tour

I found a video of a Rogue brewery tour and thought I'd share it. It does a nice job covering all the basic elements of any tour, with two added bonuses. First, it's fun to watch as the guide becomes increasingly inebriated over the course of the interview (remember, he does this every day, so he has the jokes and script down pat). But an even more interesting part of the tour is his insistence that Rogue (1) puts more ingredients in each batch (and by increasing the grain bill, jacks up the production cost) while (2) spending as little money as possible on the equipment. This keeps start up and overhead low, but quality high. Smart folks.